Benvenuto y Zanni

The leading reference in urbanizations and land divisions in Paraná Entre Ríos since 1973. A multigenerational family business that has led the city's urban development for decades.

THE CHALLENGE (2020)

Marketing urbanizations and land divisions requires a very different strategy from selling individual properties. The challenge was to develop a system that could manage volume and communicate large-scale projects to new generations of buyers and investors.

THE SOLUTION

We developed a Development Marketing Strategy:

• High-Volume Campaigns: We implemented specific Meta Ads structures for the sale of financed lots and land divisions.
• Life Cycle Segmentation: We divided the strategy to attack two fronts: young families (first home) and investors (value reserve).
• Brand Modernization: We supported the new generation's vision of the company, aligning digital communication with their innovative ideas.
• Commercial Team Training: Private mentoring for their sales team where we increased the number of closed sales.

RESULT

+350 monthly contacts and we increased the visit rate by 18%, which represented a 3x increase in sales.