Gorben Realty

Real Estate specialized in the luxury market and high-value properties in the Dominican Republic.

THE CHALLENGE

Competing in an international market, where aesthetic demands and service quality are extremely high. They needed to capture the attention of a sophisticated and demanding audience.

THE SOLUTION

We developed an International Premium Positioning strategy:

• Luxury Aesthetics: We elevated the visual standard of their content and ads to reflect the exclusive lifestyle of the properties.
• International Segmentation: We set up advertising campaigns not only locally, but targeting foreign investors interested in the Caribbean.
• Message Exclusivity: We wrote copies and value propositions focused on "lifestyle" and the opportunity to invest in dollars.

RESULT

We positioned the brand in the luxury segment, attracting quality inquiries from interested local and international buyers. We doubled sales in 18 months.