Better Performance Academy
Sports training academy in LATAM.
THE CHALLENGE
A young company in a growing niche. BPA launched its platform for in-person and online training for sports professionals. It is crucial to position this business model in the minds of customers to drive recurring subscriptions.
SOLUTION
To create ads that convert, social media ads needed to be innovative and resonate with users. The use of ads based on podcast excerpts generated a strong performance and brand results for the platform.
RESULTS
- 107% increase in click-through rate (CTR)
- 8% increase in ad recall
- 13% increase in enrollments
- 12% reduction in cost per acquisition (CPA)
- 28% increase in return on ad spend (ROAS)
HOW WE APPROACHED IT
We designed ads on Meta and Google along with valuable content to capture the attention of potential users. Then, we created a community on WhatsApp where they receive more value, and finally, remarketing ads to people who already know us, driving them to the website to enroll in the course of their interest.
Results
Services
- Brand manual and aesthetics.
- Social media optimization and management.
- Graphic design and motion graphics
- Photo and video studio.
- Ads on Facebook, Instagram, Google, and YouTube.
- Data analysis on Google Analytics.
Reference in this link
Work done
Brand Identity
Strategy Design
Google Ads
Google Analytics
Brand Manual (Logo-Color-Elements)
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Meta Ads
Sample Ads
