Florencio Bogado

Established firm in Paraná with more than 20 years of experience. They specialize in providing comprehensive and personalized advice, prioritizing transparency and building long-term relationships with their clients.

THE CHALLENGE (2019)

With a solid reputation in "word of mouth", the challenge was to transfer that trust and human warmth to the digital environment. They needed to modernize their customer acquisition channel without losing the essence of "personalized attention" that defines their brand.

THE SOLUTION

We implemented a Digital Humanization and Performance strategy:

Trust Branding: We redesigned social media communication to highlight the human team and customer experience, differentiating them from "cold" real estate agencies.
Advisory Funnel: We set up advertising campaigns focused on attracting users looking for expert advice, not just prices.
Inventory Management: We optimized the digital presentation of their sales and rental portfolio to maximize conversion.
AI Agents: We automated and filtered inquiries from new prospects with artificial intelligence agents and when they are interested, we refer them to human agents.