Virufy

Virufy is a software company that detects potential cardiorespiratory illnesses through artificial intelligence.

THE CHALLENGE

They are a company with very innovative software but very little brand positioning in the market. Their goal is to attract investors and users who will use the app.

SOLUTION

We began creating organic content telling the purpose of the company, its history, and the impact it wants to generate on the planet. Then we started doing webinars to share more about the mission. This generated significant growth on social media and traffic to the website without investing in ads.

HOW WE APPROACHED IT

We organized free webinars where we invited people to learn about the software and its potential impact on people. Every week we published organic content for others to share.

We worked on the following points: 1) Planning and Strategy. 2) Content Production. 3) Launching Advertising Campaigns. 4) Monitoring and Optimization of results. 5) Scaling actions.