Calabrese García

Dynamic and rapidly expanding real estate firm. They are characterized by an agile and results-oriented commercial approach, constantly seeking to exceed their own annual billing targets.

THE CHALLENGE (2022)

We started working together with a clear goal: to scale the business. The company was running well, but needed to transform its marketing efforts into a predictable customer acquisition system to break through its growth ceiling and increase market share.

THE SOLUTION

We designed and implemented a Sales Acceleration Strategy:

• Conversion Campaigns: We set aside vanity metrics and focused 100% of the Meta Ads advertising budget on generating leads with high purchase intent.
• Commercial Alignment: We worked on integrating digital marketing with their sales team, ensuring that lead quality allowed for faster closings.
• Budget Optimization: We adjusted the investment month by month based exclusively on the types of properties that generated the highest return and turnover.

RESULT

We achieved exponential growth: this year we doubled the volume of completed sales compared to the previous year, validating our digital strategy as the main driver of their current billing.